Have you heard of the Scottish Widows? If you are UK based you have probably seen her figure grace your screen at some stage or another.
I was at a conference yesterday and one of the speakers is a former Scottish Widows employee. He spoke about the importance of market research, and used Scottish Widows as one of his examples. He also let something rather interesting slip…
Although the Scottish Widow changes from time to time, certain things about the new ‘Widow’ always remain the same.
The Scottish Widow is ALWAYS 5’11”, ALWAYS has size 7 feet and ALWAYS has a 34C bra size.
I’ve been in love with Paris versus New York for a while. And as I have mentioned previously, design is a growing interest of mine. For many years words were all I cared about, but a chance experience has led me to value and appreciate design in a way I never could have anticipated.
Based on Paris versus New York and with the content a little closer to my heart, make sure you check out Copywriter vs. Art Director. Are you a copywriter or an art director? Do you think they are just stereotypes? Does it matter?