The Scottish Widow

Have you heard of the Scottish Widows? If you are UK based you have probably seen her figure grace your screen at some stage or another.

I was at a conference yesterday and one of the speakers is a former Scottish Widows employee. He spoke about the importance of market research, and used Scottish Widows as one of his examples. He also let something rather interesting slip…

Although the Scottish Widow changes from time to time, certain things about the new ‘Widow’ always remain the same.

The Scottish Widow is ALWAYS 5’11”, ALWAYS has size 7 feet and ALWAYS has a 34C bra size.

Interesting, huh?

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